Bath BID launches five-year plan to light up Christmas in Bath
Bath Business Improvement District (BID) is aiming to bring more Christmas joy to the city through an ambitious plan to accentuate architecture with festive lighting.
Over the next five years, Bath BID will steadily grow its collection of Christmas lights across the city with the help of The Festive Lighting Company. Working on a theme of ‘Understated Elegance’, the new lighting will bring out the best of Bath’s stunning buildings.
Allison Herbert, CEO of the Bath BID, said, “We have launched a new five-year programme of Christmas lighting starting this year. Bath is famous for its fabulous world-class Christmas market, and this year, we want to add more reasons to visit the city.”
Jonathan Bradford, Director of the Festive Lighting Company, added, “We’re incredibly proud to be part of the team behind Bath’s Christmas lighting for the next five years. There’s nowhere quite like Bath and helping to add a touch of sparkle to the architecture is exactly the kind of work we love.”
In another first, Bath BID is also bringing a giant sculpture trail to the city for Christmas. Walking with the Snowman will feature 12 larger-than-life representations of Raymond Briggs’ beloved Snowman. Families will be encouraged to seek all 12 across the whole city centre between Thursday 19th November and Sunday 31st January.
The trail ties in with Victoria Art Gallery’s The World of The Snowman exhibition, running from Friday 20th November – Sunday 28th February, and a screening of The Snowman accompanied by a live orchestra by the Bath Philharmonia on Saturday 19th December at The Forum Bath.
Bath BID is also calling on businesses across the city to join the fun through window displays, events or their own Snowman-themed flourishes.
Bath BID would like to thank the following businesses helping bring the Walking with the Snowman trail to life: Bath Abbey, Victoria Art Gallery, Thermae Bath Spa, Wylde Jewellers, SouthGate Bath, The Apex City of Bath, Visit West, and the Fudge Factory.
Nicholas Wylde, owner of Wylde Jewellers, said, “This is the third year running that we’ve been proud to sponsor a Bath BID trail, and it never gets old. Bath has given so much to us as a business, and trails like Walking with the Snowman are a wonderful way to give something back to the city and the families who visit it.”
