Bath's only business-to-business magazine
Technology

Nine Feet Tall delivers internal systems upgrade for PA Media

Nick Batten
3 min read

Bath-based change management consultancy Nine Feet Tall has partnered with PA Media to replace a ‘patchwork’ of outdated internal systems with a single cloud-based software.

One of the UK’s largest news and media agencies, PA Media Group, was at a pivotal point in its transformation journey, realising that its existing enterprise resource planning (ERP) solution no longer fully supported the evolving needs of the business.

As the digital backbone of a large organisation, ERP systems are integral to modern businesses, encompassing the tools and processes that support core functions such as human resources, manufacturing, supply chain management, finance and more.

Nine Feet Tall came on board to help PA Media embrace this opportunity to standardise ways of working, streamline processes and create more scalable platforms to support the business’s growth ambitions.

James Howarth, Senior Manager at Nine Feet Tall, explained, “This programme is one of the largest and most complex transformations we’ve delivered to date. Supporting a multinational organisation like PA Media through a critical ERP and HR transformation required careful planning, strong partnership and disciplined execution.

“Together, we’ve delivered modern, scalable platforms that simplify processes, improve efficiency and position the business for long-term growth, all whilst keeping their teams informed, supported and empowered.”

The transformation programme covered recruitment, onboarding and offboarding, finance, reporting and payroll processes for over 1,000 employees in the UK and India.

Bruce Marson, Group CFO at PA Media, said, “We made a significant investment to modernise our technology for the future, and this implementation will be transformative for PA Media. The programme delivery has been a success because of the hard work and careful planning of all involved.”

After reviewing existing systems, Nine Feet Tall delivered workshops for senior leaders to set the vision and align business goals. New operating models were developed to support day-to-day delivery, and structures designed for clarity within teams.

Nine Feet Tall guided PA Media through the selection of human resource information systems (HRIS) and ERP solutions, ensuring all decisions were grounded in value.

Implementation was carefully phased and technology was introduced hand-in-hand with changes to ways of working.

In April 2026, Nine Feet Tall were named finalists in the prestigious Change Awards, a global programme recognising outstanding achievements in change management, transformation and innovation.

Headquartered in Bath and with offices in London and Manchester, Nine Feet Tall delivers complex change projects, aligning the power of people and technology.

To find out more, visit: ninefeettall.com.

Pictured above: (left to right) Mark Bisset, Jasmine Simpson, Isobel Mitchell and Rufus Langton-Gilks (IMAGE: Nine Feet Tall)

Back to Technology
a group photo of the Nine Feet Tall team wearing orange hoodies