South West duo launch world-first AI tool to help businesses win awards
In a global first, two leading local entrepreneurs have joined forces to revolutionise how businesses approach awards submissions. Denise O’Leary MBE, multi-award-winning author and founder of Purpol Marketing Ltd, and Anita Jaynes, Founder of The Business Exchange (TBE), have collaborated to launch WINNER AI™ – TBE Edition: the world’s first AI-powered virtual coach.
This ethical AI tool is built to guide users through the entire TBE Awards entry process, aligning submissions with judging criteria and transforming business achievements into compelling, judge-ready entries. Powered by ChatGPT Pro and based on the insights from Denise’s best-selling book Winner: How to Win Business Awards, WINNER AI™ is set to become a game-changer for businesses.
Denise O’Leary MBE
Denise, said, “Award writing can be daunting and time-consuming. WINNER AI™ simplifies the process, saves time, and gives businesses the confidence to showcase their impact effectively.”
Anita Jaynes
Anita added, “We’re very excited to be working with Denise on what we believe to be a world-first. I was blown away when Denise provided me with a demo of WINNER AI™ and I can’t wait to see how this tool will help entrants up their game.”
Key Features of WINNER AI™ – TBE Edition
- Structured intake process: Captures metrics, testimonials, leadership stories, and impact data
- Award-specific logic: Tailored to match TBE Awards judging criteria and keywords
- Time-efficient: Reduces hours of writing to a single guided session
- Confidential and secure: No data is stored or reused
- Proven success model: Based on real-world winning entries and judge feedback
Commercial Access
Businesses can activate ChatGPT Pro for £20/month and purchase access to WINNER AI™ – TBE Edition via Stripe:
Submission Deadline
Entries for the TBE Awards close at midnight on Tuesday 30th September 2025. To find out more visit: www.tbeawards.co.uk
Testimonials
“This tool is a total game-changer — it took all the heavy lifting out of award entry writing. The final result was professional, slick, and spot-on.” Becky, Business Owner
“It’s like working with Denise herself. WINNER AI™ helped me collate everything I needed and answered the questions for my selected category.”— Elizabeth, MCIM
