New e-book offers the benefit of Carnsight

Carnsight Communications near Bath is launching its new eBook Powerfully Practical PR next month.

The publication provides an accessible guide to the art of PR, aimed at helping small businesses take on the key business function of public relations with confidence.

Powerfully Practical PR retails for £5.99 and contains a wealth of insights to help businesses with a range of aims, whether they are concerned with business development, generating awareness or leads, or simply bolstering their media presence and profile.

Going back to basics, The Carnsight team take you through everything SMEs need to know to kick-start an effective PR strategy, from what Public Relations is and why you should do it, to content generation and social media management.

Business owner Jessica Morgan has used her 20 years of industry experience to create the comprehensive guide with input from the rest of the Carnsight Communications team.

She said, “Good PR can make a real difference for small businesses, but it’s not always accessible – it can be daunting and sometimes difficult to find the funds to invest in PR support early on. That’s where boutique consultancies like Carnsight and our eBook guide come in. It’s great to be able to share our learned experience and practical advice in a way that can empower businesses to take charge of their own PR.

“This eBook was a real team effort and the brainchild of Leigh-Ann Hewer, so a big thank you to everyone who helped bring Practically Powerful PR to the market.”

Leigh-Ann Hewer, Senior Account Manager, added, “Small businesses often wear lots of different hats, and it can be tough to juggle all of them at once. We hope that Powerfully Practical PR will allow people to grow their capabilities and get started with PR on their own terms. It’s a great introduction for those who might not be ready to engage an agency, but are keen to grow their media presence.”