Clearly sees record growth despite the challenges of the last year
Bath-based corporate communications, content, and creative agency, Clearly, has kicked off the new year with a trio of new client wins, new job creations, and a financial pledge to support sustainable and social impact programmes.
Following a turbulent year for the communications and public relations industry, Clearly has seen a sharp rise in demand for its services, recording a 59 percent increase in revenue over the last six months with half of its current portfolio of 18 regional and national clients acquired during this period. This has led to the creation of four new positions across all levels of the business that will bring Clearly’s total headcount in Bath to 14.
At the same time, Clearly has launched its first Paid Internship Scheme for university undergraduates in addition to registering for the UK Government-funded Kickstart Scheme. Applications for the scheme throughout the region are still pending and Clearly has pledged to create three new jobs to support 16–24-year-olds who are currently unemployed.
2021 is set to be the company’s most financially successful in its seven-year history, and on 1st January Clearly introduced its ‘pledge to people and planet.’
Over the next seven years, two percent of every penny the company earns each month will be given to environment and social impact initiatives – namely homelessness, child literacy, youth unemployment, and water poverty. Clearly has set itself a target of giving at least £0.5 million to such causes during this period.
Furthermore, 10 percent of the team’s time each month is now allocated to providing pro bono services for good causes locally with three organisations currently being supported.
Paul MacKenzie-Cummins, Founder and Managing Director of Clearly, said, “2020 was an extremely challenging year for many businesses, and we certainly were not immune to many of them. But we quickly adapted to the prevailing winds.
“By developing a range of new services that not only met the constantly shifting needs of businesses in the context of the here and now, and those that would likely be in demand several months down the line, Clearly was able to bounce back and record our fastest rate of growth since the business was founded in 2014.”
Driving this growth has been the launch of a new suite of services that include digital marketing, video content creation, creative and web design, and corporate branding.
“PR is no longer just about getting media coverage for clients,” explained Paul. “The increasing proliferation of the media is making it harder for businesses to be seen, read, and heard by the audiences they need to engage.
“By adding a digital and creative dimension to their outreach campaigns and enhancing the brand itself, businesses can make a bigger impact, gain more influence, and positively impact their bottom line like never before.”
Clearly’s new clients include Cathedral Appointments, Mazuma (accountants) and develop.
Pictured above: Paul MacKenzie-Cummins, Founder and Managing Director of Clearly
