Ten top tips for organic social media success
The team at Simple Recruitment share their top tips for social media success in 2025.
Social media is often the not-so-secret sauce to a company’s success. It provides frequent opportunities to reach customers directly, keep an eye on competitors, and build your brand, but it’s a crowded landscape. Standing out can often feel like trying to escape the scent of a bloodhound on Red Bull. Challenging.
Unlike what you’ll hear in clickbait YouTube videos or dodgy ads, there are no ‘minimum-effort, maximum reward’ tricks that will actually work. Acing social media takes effort, dedication, and a considerable amount of time.
Below are just a few tips to supercharge your socials!
- Keep Things Consistent
This is the most important aspect of social media and marketing in general. You don’t want to be the company that pops up, dumps 30 posts in a week then disappears for three months.
Posting consistently will show your target audience you’re committed, helping you build a deeper relationship with your following.
- A Little Humour Goes a Long Way
If people chuckle at their computer screen or even let a half-smile creep onto their faces at the content you produce, they’ll be likely to return to your page, interact with your posts, and ultimately purchase your products and services.
Don’t be afraid to add some humour to your content when appropriate!
- Steer Away From “Hype Marketing”
We’ve all heard it before. “5 Crazy-Effective Ways to Perfect Your Sales Strategy”, “The Super-Secret Marketing Trick That’s Holding 99% Of Companies Back”, “How to Make £10,000 in Just Two Months” … and so on. Yawn.
Businesses who want to be seen as credible should be careful about leaning too heavily into straining for effect. It often comes across as trying too hard and desperate.
- Add a Call to Action
To clarify, a call to action is a section of your content intended to entice the reader to perform a desired act. They create a sense of urgency for your customers, encouraging them to take the actions you want them to take.
Try to incorporate a call to action in your content posts and on your profile pages. This can be as simple as asking the reader to head to your website, giving your company a call, or commenting.
- Define a Target Audience
A confusing hodgepodge of mismatched and disconnected content will often lead to unsatisfactory results.
Having a clear idea of who you’re marketing towards will help shape your content around the core needs of your customers.
- It’s Not All About You!
People buy solutions, not services. Your readers don’t want a photographer with a 130mm lens and a 7-foot tripod, they want stunning photographs that can be used to represent their brand!
When crafting content, speak to the needs of your target audience and how buying your products or using your services will impact them. Will it free up their time? Make them feel healthier? Allow them to make more money? Etc.
- Keep it Natural
We’re a dynamic and professional company that provides high-quality services and products at competitive rates…. Blah blah blah. I bet you were falling asleep just reading that. For the vast majority of businesses, social media is not the place for bland correctness or jargon-heavy content.
Keeping your tone and language natural and conversational won’t put your customers off, it’ll endear them to your brand.
- Showcase Your People
Your people are the lifeblood of your business. Refusing to hide behind the company logo and including your people in your social media strategy will aid you in building real rapport with potential or existing customers.
Have you just raised money for a local charity? Had an office gathering? Let your audience know about it!
- It’s Not Your Personal Account
While you may use your personal social media as a platform for self-expression and communication with loved ones, your business account should be focused on clear-cut objectives such as lead generation, brand awareness, and engagement.
That means refrain from posting a political rant or describing the strange thing that happened on your morning dog walk!
- Don’t be Afraid to Take Risks!
Every marketing professional and small business owner has those niggling, persisting ideas that might be too “risky” to carry out. The likelihood is, they’re not. Social media is possibly the best testing ground for trying out quirky and new marketing ideas. Unlike a billboard or brochure that could last years and will cost a lot of time and money to produce, if your social campaign doesn’t yield satisfactory results… the world will move on and you can try something else.
Simple Recruitment has offices which cover Bath & Somerset and Swindon & Wiltshire. To find out more visit: www.simplerecruitmentltd.co.uk
