Why you should use WordPress for your business website
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Having a good website is essential for your business to reach customers, increase conversions and establish credibility. An important factor when creating a website is to consider which CMS (Content Management System) will work for your business.
WordPress is currently the world’s leading website builder and is used by bloggers, small businesses and even large enterprises such as Facebook, Salesforce and Disney. In fact, a massive 42% of the web is built on WordPress.
WordPress is an open-source software that is easy to use and extremely versatile; it enables users with little technical experience to create a website from scratch and update their website with content or products with ease. But why is WordPress so popular?
What are the advantages of using WordPress?
WordPress is easy to use – One of the reasons why WordPress is so popular is because anyone can use it! The interface of WordPress is very user friendly and uncomplicated meaning users do not need to have a lot of technical knowledge to be able to use it and everything can be easily managed through the dashboard.
It is open-source – Using an open-source software means that it is fully editable which enables you to update your website at any time. As the open-source software is constantly being improved and updated, this also means that your website will always have the latest security updates and technological features available.
WordPress is customisable – WordPress is fully customisable, which means users can easily make a website that is completely unique to them or their brand. There are a range of ready made themes available to choose from of which you can still customise further by adding your own images or logo, change the font, colour and even the layout.
Users can also hire a web designer to create a completely unique theme for their business, rather than using a ready-made WordPress theme. This also has its own advantages and it’s important to consider both options before designing your website. Alan Carr from Webpop Design, a WordPress agency based in London, explains the advantages of using a web designer to create a custom theme:
“There is absolutely no issue building a WordPress website using a “ready-made” or “premium” theme. However, there are a number of things you need to consider. Premium WordPress themes are designed so they can be used for a variety of businesses. Although this gives website owners the ability to quickly launch a website on a low budget, it also gives thousands of other business owners the same ability. This results in thousands, sometimes hundreds of thousands of websites that use the same theme and ultimately all look very similar. For this same reason, third-party WordPress themes are also very heavy on resources because they often require a lot of erroneous code to power the different design elements within the theme. More unused code equals a slower website and since page speed is an important ranking factor for Google’s algorithm, in a lot of cases a third party theme is not the best option for a growing business.”
WordPress also incorporates a whole range of plugins which can add extra functionality to your website or extra features.
It’s flexible for growing businesses – One of the big benefits of WordPress is that it’s great for businesses that are looking to grow and evolve because WordPress is really flexible. You can start with a simple one page website and expand on this over time. You can add additional pages, additional content or even swap to an ecommerce website as your website traffic increases.
WordPress is SEO friendly – Search engine optimisation is vital if you want traffic to your website and WordPress is designed with search engine optimisation (SEO) in mind. It already has built in features such as the use of alt-tags for images and meta descriptions. It even supports a number of SEO plugins such as Yoast SEO and Rank Math which analyse your websites content for readability.
It’s affordable – WordPress websites are more affordable than the traditional design and development route. If you’re self hosted you can use WordPress.org for free or for a hosted solution you have the option to use WordPress.com which is charged depending on the plan you select. Although there are some limitations on what is achievable, compared to a custom website design that’s developed using skilled developers rather than using WordPresses premade themes and plugins, it’s still a great option for those on a tighter budget.
In Conclusion
Although WordPress is currently the world’s favourite CMS, there are plenty of other client management systems that you can choose from. Each having their own advantages and disadvantages, ultimately the CMS that you choose will boil down to user preference.
