2017 Digital Marketing Predictions from Tain Brae
Social media moves fast. Just as you’ve wrapped your head around a set of features or developed a great new marketing tactic, the rules change.
Looking back at the recent developments can help us work out what to expect in the future. Here are some predictions for social media trends of 2017 from David Bolton at Corsham-based Inbound Digital Marketing agency Tain Brae Digital.
1.Brands Will Shift Focus Towards Messaging Apps
More users are retreating from traditional social media networks and moving to messenger apps. The rise of Facebook Messenger, Slack, and WhatsApp speaks to this transition.
By the end of 2017, we’ll see many more brands adopt branded Slack channels, sell via WhatsApp and, eventually, utilise sophisticated chatbots on Facebook.
2.Video Will Reign Supreme
According to Syndacast, 74 percent of all traffic will be video in 2017. Social video platforms like Facebook are riding the tide and optimising feeds to improve the viewing experience. Having more videos also improves SEO, as Google—which owns YouTube—favours them in search results. So get your cameras out and start filming.
3.Users Will Crave More Vicarious Experiences.
People are also starting to demand social media as a conduit for more vicarious experiences. It’s no longer enough to post your sentiments about an event; you have to show your users what it’s like to be there. You can do this with things like live video, 360 images and video, and even just more real-time posting. The idea is to make your users feel like they’re a genuine part of the experience, as it’s unfolding.
4.Personalisation becoming a priority
As tools have become smarter and people’s resistance to general advertising grows higher the need for personalised and relevant content and advertising delivery becomes more important.
Facebook re-targeting and adverts driven by identifying where you have been on the web and your interests are becoming the digital advertising tactic of choice for campaigns. It delivers relevant content that converts at a much higher rate.
5.Automation moves to mainstream
Digital marketing automation can provide the data and the tools to send the right content at the right time to the right customer. Apps like Marketo, Hubspot, InTouch CRM and other marketing automation software platforms are now essential tools for any company.
If you need help generating more leads and automating your follow up then request your FREE Inbound Marketing Assessment here www.tainbraedigital.co.uk/inbound-marketing-assessment
