Minfo strengthens ties with University of Bath as interactive media platform scales up

Minfo, a consumer technology platform designed to put people back in control of their engagement and data, is deepening its collaboration with the University of Bath as it continues its pilot activity across the region.

Founded by entrepreneur Roland Storti, Minfo was created to solve a simple but widespread problem – missing something you are interested in because you can’t respond in the moment.

After more than 10 years of research and development, Minfo has developed patented AudioQR technology which allows people to connect with content they see or hear simply by tapping or activating the Minfo app.

It works across TV broadcasts, radio, cinema, digital screens and public places without line of sight and at distances of up to 10 metres.

Minfo describes it as a universal opt‑in gateway that lets people get more information instantly without being followed around the internet or nudged by algorithmic push.

The application does not harvest personal data for advertising profiles and gives users full control over what they choose to engage with. It is free for consumers, while brands use a no‑code portal to upload content and build landing pages on a combined SaaS and performance model based on Pay Per Engagement and Pay Per Action.

Minfo’s pilots are currently centred in Bath supported by Innovate UK and local organisations. The company’s involvement with SETsquared, the world-leading business incubator run by six research-intensive universities including Bath, has played a major role in its regional presence. Through SETsquared, Minfo was introduced to the University of Bath, leading to a series of collaborative projects designed to test and scale the technology.

Last year Minfo and the University of Bath secured a grant to survey students on the uptake and usability of the platform. A second, larger grant is now underway, focusing on a national survey of advertising and marketing executives. The study will explore how industry decision makers view emerging engagement technologies and how they expect consumer behaviour to evolve.

The relationship is also now expanding into a live deployment. Minfo is about to launch across fifteen large digital screens in the University of Bath School of Management. The rollout will make the content on those screens fully interactive using AudioQR so students, staff and visitors can connect with information from several metres away without typing a URL or scanning a visible code.

Roland said, “Minfo exists to solve this very human and modern problem. People hear or see things they like all the time, but life gets in the way and those moments are lost. By tapping the Minfo app, people can act on their interest instantly and respond, or even come back to it, on their own terms without being followed around the internet or manipulated into clicking.

“Minfo is designed to do what it says it does, allow people to easily get more information about something which interests them, transparently and consistently. Becoming the most trusted tech platform is not just a marketing aspiration for us, it’s the operational standard we work to every day. At a time when trust in big tech is at an all-time low, simply doing the right thing already sets a new bar.”

Structured in the US as a benefits corporation, Minfo has committed 10 per cent of its revenue to good works as part of its long-term tech for good mission. The company has already established Minfo UK and Minfo Connect India in preparation for international expansion.